News — EventMarketing

What Is Event Branding? + 5 Examples to Inspire You

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What Is Event Branding? + 5 Examples to Inspire You

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. When I joined Adobe MAX 2020, for example, the virtual event felt as close to an in-person experience as possible. The opportunities to learn from accomplished speakers energized me and made me feel connected to the company. That's no surprise, because 91% of people have positive feelings about a brand after joining events. But memorable experiences don't happen randomly...

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8 ways to make your virtual presentation memorable and engaging

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8 ways to make your virtual presentation memorable and engaging

As we come up on a full year of online events replacing in-person events, I often wonder how many people have been burned by poor virtual event experiences. How many people have sat through so many hours of boring Zooms they’ll never give another virtual event a chance?  How can we, as event planners and presenters, combat this virtual event fatigue and bring quality content to the table for our attendees?  Cristian Shirilla got creative since he was stuck in quarantine while creating his talk for Video Sales & Marketing World After producing seven virtual events in 2020 and attending...

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