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If you were creating content for your company ten years ago, you only had to worry about your blog

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If you were creating content for your company ten years ago, you only had to worry about your blog

If that’s you, you know that was relatively easy: publishing solid writing that served your audience was enough. You were able to get away with a simple process and just a few tools, but today, companies demand a lot more from their content teams. Now, you have to create integrated campaigns, creative visuals, videos of different formats and lengths, and there are at least five channels you need to worry about on any given day. In an attempt to produce as much content as possible and keep up with your competitors, you’re sacrificing your content’s quality, and you’re not using...

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