News — Branding
What Designers Can Learn from Indigenous Communities Fighting Climate Change
Branding Design GraphicDesign PackagingDesign
As designers, the work we create can unknowingly perpetuate certain ideologies that have destructive consequences. One of the more obvious examples of this is the encouragement of endless consumption—through carefully cultivated messaging, desirable branding, and packaging that often does more to conceal (labor practices, ecological impact) than to inform. After all, graphic design is the art of persuasion, which makes us uniquely complicit in a system that constantly churns out new products, content, and services, all of which require more energy—whether that’s electricity to run server farms or oil to create disposable plastic packaging. Because of this, many designers are...